About PriceDock
Your central control for competitive pricing.
Our Mission
Why we built PriceDock
E-commerce pricing is not a number. It is strategy. Yet most retailers still make pricing decisions based on incomplete data, unreliable product matches, and manual spreadsheet workflows.
PriceDock was built to change that. We provide webshop owners, e-commerce managers, and retail teams with verified competitive intelligence — so they can price with confidence, protect their margins, and respond to market shifts on their own terms.
Why “Dock”?
A dock is a place of coordination and control. Ships arrive. Cargo is inspected. Movements are monitored. Decisions are made before departure. PriceDock is the digital equivalent for pricing strategy — the central place where all competitive pricing data arrives, is verified, and becomes actionable.
Our Approach
What makes us different
Most pricing tools rely on product titles and EAN codes to match products across competitors. Titles differ. Codes are missing. Bundles distort comparisons. The result is flawed pricing decisions.
PriceDock uses AI-powered image recognition combined with structured product attributes to match identical products across competitors. Where others compare text, PriceDock compares reality.
Our Principles
How we think about pricing
Clarity before action
See the full competitive landscape before making a move.
Data before assumption
Every pricing decision backed by verified product matches.
Strategy before discounting
Position intelligently instead of racing to the bottom.
Control before reaction
Respond to market shifts on your terms, not theirs.
PriceDock does not encourage price wars. It enables intelligent positioning.
Our Team
The people behind PriceDock
PriceDock is built by a small team of e-commerce and data engineering specialists based in the Netherlands. We combine deep domain expertise in competitive pricing with modern AI and infrastructure engineering.
Ready to take control of your pricing?
Start your 14-day free trial. No credit card required.